Thursday, March 25, 2010

Driving into the Future


Going green on the highway is all the rage today--but what will the green car look and drive like down the road?

At Japan Society on March 30th, Thomas Stricker, Corporate Manager, Technical and Regulatory Affairs and Energy & Environment Research Group, Toyota North America, Rich Steinberg, Head of the Electric Vehicle Operations and Strategy Group, BMW North America, and Bill Visnic, Senior Editor, Edmunds' AutoObserver.com, consider the green car of the future. The panel will be moderated by Micheline Maynard of The New York Times, who covered some of Toyota's recent ups and downs.

Last November in Washington D.C., Mr. Stricker spoke on the topic of environmentally friendly cars and Toyota's strategy for a sustainable future. He highlighted the need to craft not only smarter cars but a smarter infrastructure to support new technologies while reducing the cost. Watching the video of his 5-minute speech is pretty enlightening as to the real possibilities of the success of the hybrid car.

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