Wednesday, August 15, 2012

Destination JS: Macaron Edition

Destination JS explores the sites, shops, and eateries surrounding Japan Society.


How many times have my friends and I argued over the difference between a macaroon and a macaron? More than once, but fewer times than the number of flavors available at Macaron Café NYC. Its brand new location between 46th and 47th streets on Third Avenue, just one avenue from Japan Society, specializes in its namesake confection and also offers a wide variety of sandwiches and “lunch boxes”.

Not surprisingly, given their bright color, diminutive package and delicious flavor, macarons (マカロン or makaron in Japanese) are extremely popular in Japan, not only to eat at any given time (they’re sold at Starbucks, among many other chain eateries and cafés), but also for their adorable form. You can buy mobile straps, stickers, pillows, and nail decorations all in the little sandwich shape. It isn’t surprising to see a young woman with a decorative macaron attached to her keitai these days.

Parisian-style macarons are said to have been invented by the brand Laduree in the early 20th century, and have experienced a boom in popularity since the early 2000s. Japanese makaron differ slightly from French macarons, but the difference in taste is pretty subtle. Many times a Japanese makaron contains actual fruit inside the whipped middle, whereas the French version does not. A type served in Japan replaces the typical almond flour with peanut flour, prepared in a wagashi flavor.

Being the dedicated macaron lover that I am, I decided to make a quick stop at Macaron Café to see what they had. Even though it was a gray and muggy day, walking into the shop immediately lightened my mood. Maybe it was the pale pink, the chic French-inspired décor, or the smell of hundreds of delectable sweets right before my very eyes, but I was instantly transported to my own little Candyland heaven.

Patrons are given the option of either a 6-piece, 12-piece or 24-piece box. I went for the six box, and spent maybe a little too long trying to pick out which would be the perfect representative collection. I ended up leaving with a box of Matcha, Dark Chocolate, Cassis, Honey Lavender, Rose and Blackberry. My absolute top recommendation is the Honey Lavender flavor. It’s intensely aromatic and just the right blend of sweet and musky-floral.

You can follow Macaron Café on Twitter and tumblr, like them on Facebook, or, the best possible option, visit their new store on your way to Japan Society. They also ship anywhere to the U.S. and Canada.

Paris, daisuki desu!

--Sarah Anderson 

The new boutique in Midtown East. Via.

42 comments:

Unknown said...

I love macarons! I think they also have a macaron making book with great instructions called Macarons: Authentic French Cookie Recipes from the Macaron Cafe, so you can make them at home. The other fantastic macaron-making guide is The Macaron Master www.TheMacaronMaster.com shows how to bake smooth bakery-quality macarons that taste divine! Great post!

James Anderson said...

Thanks for guding us and giving us the knowledge about macarons. we always love to eat these monsters. This should be in ag good packaging like macaron boxes canada.

Jeneva Jordan said...

Design Your own custom Boxes with your branded logo.
In fact, packaging becoming more necessary for life nowadays.
Many people are coming with new ideas of packaging with wonderful designs.
Internation markets also getting advance in printing solutions.
Fact is that to be good looking that’s now become necessary to have innovative packaging styles.
Fore more details Click Here

BoxesMe said...
This comment has been removed by the author.
mark jackson said...

This article is very useful for new learners and they will learn a lot from it. The method of explanation is very good and very simple. It is using every aspect of the modern age and explaining how to use them and how to take advantages of them is very well described.
Burger boxes
Cigarette boxes
Foundation boxes
Custom Presentation Boxes
Custom Cardboard Boxes
Boxes are so much descent and well organized structure. Describe or to explain about multiple things in a single, small and beautiful box. Most concern, presentation is so much attractive.
Custom Printed Boxes

Aeryn Watts said...

Tuck End Auto Bottom Boxes

Aeryn Watts said...

Essential oil bottle packaging

Aeryn Watts said...

Bath Bomb Packaging Wholesale

Aeryn Watts said...

Candle Boxes Wholesale

Aeryn Watts said...

15ml essential oil bottles boxes

Aeryn Watts said...

Custom 30ml bottle boxes

Aeryn Watts said...

Custom 60ML E-Liquid Packaging Boxes

Custom Packaging Boxes said...

Well written content like this restores my faith in quality writing. I finally found information I can agree on and use. Thank you for sharing. Essential Oil Packaging Boxes

custom printed corrugated boxes said...

Nice blog i like it very much keep up the good work.
size boxes manufacturers of the usa
Branding Eye Shadow box
bulk Favor packaging
boxes for Folding

Sleek boxes said...

Such a great blog i like it very much thanks for sharing with us.
Textile box manufacturer
Magnetic Closure Rigid box company
Porcelain box manufacturer
Promotional box manufacturer

Joseff Welsh said...

With the high quality, to make their manufactured goods stand out with worth and advanced packing prepared the Beard oil packaging.

Teresa D Dolan said...

Thank you for sharing this article. It's a really informative article. I really enjoy your site I am waiting for a new article.
cigarette boxes
vape cartridge packaging

Custom Packaging Boxes said...

After reading your article, I'm compelling to share your points on this topic. You have done a very good job with your attention to detail you put into this article. Essential Oil Packaging

Packaging Ninjas said...

The same is the case with our Corrugated Boxes Wholesale as we offer wholesale discounts and deals. If you order our custom boxes in bulk or mass amount, we will offer amazing discounts and offs. Custom Corrugated boxes are made up of bio-degradable materials and natural resources that is why they do not harm the environment. This sort of material is 100% eco-accommodating hence is a great option to utilize as packaging material. As corrugated boxes are the desired ones for shipping and transportation due to their strength, so it is obvious that these Custom Printed Boxes are in higher demand by industries and brands.

boxes packaging said...

If you are looking for a bulk quantity of product packaging within an affordable range then PackagingNinjas is the best destination. Bath Bomb Packaging is manufactured at the best prices and it proved cost-effective and saves your time and money too. To adopt the option of custom bath bomb boxes wholesale is an excellent option for bulk orders of boxes manufacturing.
French Fry Boxes
Nail Polish Boxes

Chris Michael said...

Cigarette boxes provide you the best cigarette boxes, which will protect your customer as well as give it a perfect look.

Goto Boxes said...

A decent approach to convey and straightforward. Here I need to show you my Business which is about Noodle Boxes.We make Noodle Boxes in simple die-cut and window-cut box styles. We also make Noodle Boxes in the form of a sleeve box because sleeve packaging is the most stylish and sturdy packaging you can give to your customers especially made up of cardboard.
Burger Boxes
Donut Boxes

Marketing Expert said...



OXO understands that quality is not a sole factor to upsurge the entire sale, thus bring new modes of packaging for our beloved clients! Custom macaron boxes

Custom boxes plus said...

Get, sleeve pre-roll boxes, pre-roll packaging, cannabis pre- packaging, hemp Pre Roll Joint Box in wholesale rate
custom boxes
Blank cigarette boxes
Custom Suitcase Boxes
Bath Bomb Boxes Trays

Custom Packaging Solution said...


Your blog is more informative and attractive thanks for sharing if you need this Cigarette boxes you visit cigarette boxes and order your own style.

Zain Liaquat said...

Your BlogPost is Too Informative but i am looking for some similar sites mentioned Below Thanks
Hair Extension Boxes
Custom Wine Boxes
Custom Eyeliner Boxes
Makeup Boxes Wholesale
Custom Eyeliner Boxes
Hair Extension Boxes
Hairspray Boxes
Makeup Boxes

john1120 said...

Tuck end auto bottom boxesTuck end auto bottom boxes are available at thecosmeticboxes.com at a very low cost and various sizes for the customers. The base of these auto bottom boxes can be put together in a very easy and convenient way. They offer a greatly supportive. And secure packaging arrangements for makeup products and another cosmetic packaging.

Jack Alexa said...

I'm very Glad to visit your informational Post. Cannabis Cigarette Boxes Packaging boxes are really necessary for any kind of product. If you want to pack your products in a stylish way then use these Cannabis Cigarette Boxes with customized designs, styles, colors, shapes, and stocks. We are also offering error-free design and free shipping services all over the USA.

Packhit said...

Nice blog i like it very much keep up the good work.
Lip Balm box USA

The Cigarette Boxes said...

get Cigarette Boxes on wholesale price with free shipping.

Custom Packaging Boxes said...

I like your bold viewpoints on this subject. I can tell you have a passion for writing. Your writing style is both informational and persuasive in this article. CBD Oil Packaging

Legend said...

The Easy Best MIG Welder for Home Use comes with a Harris regulator and the gun has a 10-foot connection. Lincoln Electric has an arc-starting technology that’s almost completely spatter-free, giving you time to dial in just the right settings for the task at hand. Lincoln includes both gasless and MIG nozzles, backing the Easy MIG 180 with a 3-year warranty. Best mig welder under 1000

Legend said...

The Nexus 2 from Prime offers 50% less vibration, and it’s faster and smoother than its predecessors. This bow is 32 inches axle to axle, weighs 4.25 pounds, and clocks in at 341 fps. It offers a 6-inch brace height, 23-30-inch draw length range, and 40-80-pound draw weight ranges (in 10-pound increments).Best compound bow for beginners

Olaf Ae said...

With good adult supervision, you can not only safely teach the next generation to shoot well, but also have some quality family time as well! For more recommendations, check out ArcheryChoice’s best crossbow under 500 rankings page, which has a very detailed comparison grid, more so than ours. They cover Barnett, Tenpoint and Excalibur crossbows in detail.Best recurve bow for beginners

Olaf Ae said...

With this Power Tools Report Industry Research Report on Hand Power Tool Manufacturing in the UK, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.Best Single Stage Snow Blower
best 2 stage snow blower

Olaf Ae said...

Hello! just returned to the Heathrow Taxi Uk, and want to thank you for the excellent, efficent and friendly service.heathrow executive taxi

Olaf Ae said...

Hire an London Chauffeurs. If you are attending a business meeting or special event in and around London then give us a call. Find out how much a private chauffeur could cost per hour or day to meet your business or social needs on a adhoc part time or full time basis.Heathrow chauffeur service

Olaf Ae said...

Sharing a mutual wealth of knowledge, passion and drive for professionalism and workmanship, Scott Osborne (Builders Terminal) & Tom Richardson (Richway Lofts) have come together to form a loft conversion company for the Builders South East London and surrounding areas.Plumbers in South East London

Olaf Ae said...

How does Dry cleaners Norwich compare and work. We collect, wash and deliver your laundry and dry cleaning in 24 hours.Laundry service Norwich

Alice said...



The delivery was prompt.t boxes The boxes sturdy and in perfect condition. Would use again. Thank you.

Sarah Sadie said...

Cigarette packaging is quite important for any product. Use these empty cigarette boxes bulk if you wish to package your items in a fashionable manner.

Custom Packaging Boxes said...

It's not often I have the opportunity to enjoy great content like yours. Thank you for writing compelling and interesting material for readers like me. You have a great talent. Custom Macaron Packaging