Wednesday, August 15, 2012

Destination JS: Macaron Edition

Destination JS explores the sites, shops, and eateries surrounding Japan Society.

How many times have my friends and I argued over the difference between a macaroon and a macaron? More than once, but fewer times than the number of flavors available at Macaron Café NYC. Its brand new location between 46th and 47th streets on Third Avenue, just one avenue from Japan Society, specializes in its namesake confection and also offers a wide variety of sandwiches and “lunch boxes”.

Not surprisingly, given their bright color, diminutive package and delicious flavor, macarons (マカロン or makaron in Japanese) are extremely popular in Japan, not only to eat at any given time (they’re sold at Starbucks, among many other chain eateries and cafés), but also for their adorable form. You can buy mobile straps, stickers, pillows, and nail decorations all in the little sandwich shape. It isn’t surprising to see a young woman with a decorative macaron attached to her keitai these days.

Parisian-style macarons are said to have been invented by the brand Laduree in the early 20th century, and have experienced a boom in popularity since the early 2000s. Japanese makaron differ slightly from French macarons, but the difference in taste is pretty subtle. Many times a Japanese makaron contains actual fruit inside the whipped middle, whereas the French version does not. A type served in Japan replaces the typical almond flour with peanut flour, prepared in a wagashi flavor.

Being the dedicated macaron lover that I am, I decided to make a quick stop at Macaron Café to see what they had. Even though it was a gray and muggy day, walking into the shop immediately lightened my mood. Maybe it was the pale pink, the chic French-inspired décor, or the smell of hundreds of delectable sweets right before my very eyes, but I was instantly transported to my own little Candyland heaven.

Patrons are given the option of either a 6-piece, 12-piece or 24-piece box. I went for the six box, and spent maybe a little too long trying to pick out which would be the perfect representative collection. I ended up leaving with a box of Matcha, Dark Chocolate, Cassis, Honey Lavender, Rose and Blackberry. My absolute top recommendation is the Honey Lavender flavor. It’s intensely aromatic and just the right blend of sweet and musky-floral.

You can follow Macaron Café on Twitter and tumblr, like them on Facebook, or, the best possible option, visit their new store on your way to Japan Society. They also ship anywhere to the U.S. and Canada.

Paris, daisuki desu!

--Sarah Anderson 

The new boutique in Midtown East. Via.


Unknown said...

I love macarons! I think they also have a macaron making book with great instructions called Macarons: Authentic French Cookie Recipes from the Macaron Cafe, so you can make them at home. The other fantastic macaron-making guide is The Macaron Master shows how to bake smooth bakery-quality macarons that taste divine! Great post!

James Anderson said...

Thanks for guding us and giving us the knowledge about macarons. we always love to eat these monsters. This should be in ag good packaging like macaron boxes canada.

Jeneva Jordan said...

Design Your own custom Boxes with your branded logo.
In fact, packaging becoming more necessary for life nowadays.
Many people are coming with new ideas of packaging with wonderful designs.
Internation markets also getting advance in printing solutions.
Fact is that to be good looking that’s now become necessary to have innovative packaging styles.
Fore more details Click Here

BoxesMe said...

Food Packaging is top class boxes made with the finest of materials and through the top-class equipment implying the modern packaging procedures.
custom burger boxes
french fries boxes
custom pie boxes
custom cereal boxes

mark jackson said...

This article is very useful for new learners and they will learn a lot from it. The method of explanation is very good and very simple. It is using every aspect of the modern age and explaining how to use them and how to take advantages of them is very well described.
Burger boxes
Cigarette boxes
Foundation boxes
Custom Presentation Boxes
Custom Cardboard Boxes
Boxes are so much descent and well organized structure. Describe or to explain about multiple things in a single, small and beautiful box. Most concern, presentation is so much attractive.
Custom Printed Boxes

Aeryn Watts said...

Tuck End Auto Bottom Boxes

Aeryn Watts said...

Essential oil bottle packaging

Aeryn Watts said...

Bath Bomb Packaging Wholesale

Aeryn Watts said...

Candle Boxes Wholesale

Aeryn Watts said...

15ml essential oil bottles boxes

Aeryn Watts said...

Custom 30ml bottle boxes

Aeryn Watts said...

Custom 60ML E-Liquid Packaging Boxes

Custom Packaging Boxes said...

Well written content like this restores my faith in quality writing. I finally found information I can agree on and use. Thank you for sharing. Essential Oil Packaging Boxes

custom printed corrugated boxes said...

Nice blog i like it very much keep up the good work.
size boxes manufacturers of the usa
Branding Eye Shadow box
bulk Favor packaging
boxes for Folding

Sleek boxes said...

Such a great blog i like it very much thanks for sharing with us.
Textile box manufacturer
Magnetic Closure Rigid box company
Porcelain box manufacturer
Promotional box manufacturer

Joseff Welsh said...

With the high quality, to make their manufactured goods stand out with worth and advanced packing prepared the Beard oil packaging.

Teresa D Dolan said...

Thank you for sharing this article. It's a really informative article. I really enjoy your site I am waiting for a new article.
cigarette boxes
vape cartridge packaging